A brief history: The jockstrap.

Custom Jockstraps Designed  by Project Claude

It’s very easy to picture elastic straps snapping against your bare ass when you hear the word ‘jockstrap’. We’ve all got plenty of time at the moment, so why not learn about the lifecycle of every queer mans favourite lingerie?

The jockstrap was initially designed in the late 1800s as an athletic supporter for your between-me-down-there’s. However, in the last twenty years, the jockstrap has exploded into the more sexualised and fashionable markets that we associate it with today. Popular brands such as Versace, Calvin Klein, and of course, Project Claude all have their own unique take on the jockstrap’s simple but erotic design.

A jockstrap’s ability to perk things up through its simple yet cheeky design has made it a favourite. However, the humble beginnings of this bottom-half lingerie aren’t as sexy as you’d think.

Where did you come from, where did you go?

Let’s go back to 1874. 

The first QWERTY keyboard typewriter hits the market, barbed wire is invented, and most importantly, C.F Bennett invents the jockstrap. Working for Chicago sporting goods company Sharp & Smith, Bennett developed the jockstrap for bicycle deliverymen. It was made to safeguard their manhood from the strain of riding around all day over cobbled streets. 

Initially it featured a thick 4-8 inch elastic waistband (they’re pretty fugly to be honest), a cotton or polyester pouch for your manhood, and two straps that connect the base of the pouch to the side of the waistband. This classic design hasn’t changed much in the last hundred years. The only key adjustment is that modern designs have a more aesthetic and slim waistband length of 2 – 2.5 inches.

Image provided by https://www.jockstrapcentral.com/

Athletic beginnings

Bennett would go on to create The Bike Company and patent the jockstrap. Over the last century, the company would be the top distributor of sports underwear. The design of the jockstrap’s front pouch also accommodates a sports cup for extra protection, which is why they’ve been typically associated with athletes up until the late 1990s. Since then, compression shorts have dominated the athletic underwear market. They have a better control of blood flow, despite being double the price. Jockstraps are still favoured for some sports like cricket, fencing, and lacrosse. They have the advantage of keeping you cooler by allowing sweat to evaporate more quickly.

What’s in a name?

A huge part of the sex appeal for a jockstrap is the athletic connotations, especially the thought of being all hot, sweaty and stripping down to nothing but a jockstrap. They pair perfectly with any pending coach or sports fantasies you’re yet to play with. Because of the jockstraps’ association with athletes, it’s generally assumed the name comes from a ‘jock’, the type of hunky athletes that wear them. But it’s actually the other way around. Their necessity has always been the want to feel the wind beneath your wings when cycling, which may still be true for some. But now, it’s imploring others to give a certain part of your body their full attention.

A jockstrap is vers

Fashion and fetish jockstraps have dominated the market over the last twenty years, as sales of their sports counterpart falling slowly. As we become more sexually ‘woke’, we feel more comfortable having sexier options in our wardrobe. This has quickly changed the jockstrap from an item of sporting sensibility to one of sensuality and self-expression.

Depending on the type of sexual activity you want to use them for, here are some of the most popular options:

  • leather or latex with a front zipper for even more access.
  • two-piece jockstrap with matching harness 
  • g-string style with nothing but a shoelace between your cheeks
  • backless underwear that features a circle peekaboo cutout for your buns
  • hockey-jockstrap with garter clips to hold your socks up — Ooof!

American go-go dancers also love the jockstrap because all of that elastic to hold their tips while being the centre of attention. Makes sense, right?

Image provided by https://projectclaude.com/product/wet-look-jock-strap-black/

Feels good, bro

There’s nothing sexier than undressing with someone to find (or reveal) a furry butt, framed by some tight strips of fabric. I miss my ex (don’t ask) putting his hand down my pants while I’m wearing a jockstrap to hear him say “Oh, helloooooo!”. If you like having someone’s hand slide over your butt or are just a physical person in general, you can’t go wrong with a jockstrap. They’re incredibly breathable and highly capable of keeping your manhood in its place, especially during rigorous physical activities. It’s like a sports bra for your butt.

It’s a statement

The jockstrap has steadily become a symbol of healthy sexual expression for queer men. They’re a spicy nonverbal cue, and do an excellent job of showing off your goods. You’re saying “yes, I’m wearing underwear, but on my terms. Also, I’m down to get f*cked at some point”. 

As we know, if you stay ready, you ain’t got to get ready. 

Purchasing a custom jockstrap for yourself, or your partner, is the perfect way of showing a bit of self-love without an occasion. Mesh, cotton, spandex – the choice is yours. It shows that you’re proud of your body, almost as proud as I am for not making a joke about ‘ass-ets’.

Browse our full catalogue to find your perfect match today.>>

Follow us on Facebook now. >>

Where do gay guys shop?

Project Claude is the perfect one-stop-shop for all your gay fashion needs. Are you going to a gay circuit party or Pride Festival? Like to wear your underwear as outerwear? Then look no further. We specialise in Men’s jockstraps, Gay Fashion Jockstraps, Men’s Exotic Underwear, Men’s Bikini Briefs, Gay Accessories.

Designed in Australia by gay men for gay men.