World Pride Edition



OPENING - Thursday 10th Of November 

With Summer, Mardi Gras and World Pride approaching fast, Project Claude is bringing to Sydney a one-stop shop for all things Gay; The Project Claude “World Pride Edition”.  

The world Pride Edition will be a boutique shopping experience like no other. Over the 5 month of Summer, Mardi Gras and World Pride, this activation, located at the Kings Cross Center (Under Sydney’s Infamous Coke sign) will not only allow buyers access to Project Claude’s own playful, unique swimwear & accessories, but also an exclusive curated selection of queer brands from around the world. 

Exclusive Brands Only Available In-store:

Exclusive to the World Pride Edit; art, homewares & a diverse selection of fashion & accessories from some of the coolest queer brands, will come together in a celebration of the global queer community and make for one GAY AF shopping experience. 

Some of the brands you can find instore now include:


Effenberger Couture

Born in Berlin and shaped by the individuality of the cities infamous queer party culture, Effenberger Couture combines unique prints, daring cuts and fun details to provide an alternative for boys of all sexualities. 



If you have a body, you are a babe* 

Babes aims to bring inspiration and innovation to every babe* in the world

United States

Studio Ready

Sit on his face with confidence!

Premium grooming products that give you confidence to dare in the bedroom. 


Cartoon Called Life

Cartoon Called Life created by Artist Juraj STRAKA, Follows the life of Bunny, a cute and sarcastic character obsessed with pizza, who loves athletic bearded guys, and is on the hunt for the perfect boyfriend. 

United States

Candle Movement

Tongue in cheek messages don premium soy wax candles with scents that are thoughtfully curated to capture their  cheeky whims.


Pansy Art Ceramics

Pansy Ass Ceramics represents a pastel revolution that is laughing at conservative culture by juxtaposing it with an unapologetic gay message 



Russian Born, Living in Shanghai, Denis Sdobnov brings his sultry imagination to life in bold pop-art works that celebrate the juicy sensuality of the male form in summer! 

Plus heaps more to come over the next 5 months!


Kings Cross Center

Shop 21

8/94 Darlinghurst Rd.

Potts Point, Sydney,

NSW. 2011

Opening Hours:

Tuesday: 10am –5pm

Monday: 10am –5pm

Wednesday: 10am –5pm

Thursday: 10am –5pm

Friday: 10am – 5pm

Saturday: 10am –5pm

Sunday: 10am - 1pm

Monday: Closed